Building a connected brand experience

Samsara is pioneering the Connected Operations Cloud — helping businesses that depend on physical operations increase their safety, efficiency, and sustainability with IoT devices and data.

As a rapidly expanding startup growing at a rate of 4X over three years, the brand needed to scale with the company and its goals. Our team set out to craft an identity that resonates with customers and employees through web and marketing materials, campaigns, internal and external events, and the talent brand. Built to help sectors that are traditionally underserved by the tech industry, Samsara’s messaging and content are continually evolving and looking for a place to live. Creating a system that can grow and flex with the evolving company while establishing a solid foundation that resonates with businesses from energy utilities to transportation companies helped propel Samsara to a successfully IPO in 2021.