LiveRamp

A digital experience for the data movement

Team +

LiveRamp is a data enablement platform that provides a full suite of collaboration tools to improve customer intelligence — helping companies to better connect, control, and activate their data.

After undergoing a comprehensive rebrand, LiveRamp’s digital presence no longer reflected who and where they are — at the forefront of the data movement where identity, privacy, collaboration, and control are not at odds, but integrated forces that deliver on the original promise of data: tangible value, no tradeoffs. The new website needed to create a customer-first experience capable of simplifying those complex ideas and concepts, providing clarity around LiveRamp’s benefits and delivering on their new brand promise: ‘No Compromises’.

My Role

Scope

A rallying cry

The campaign is anchored by a :60 video spot built around the campaign manifesto — a message of excitement and transformation that underscores the power in democratizing data. Alteryx means data for students and data for scientists. Data for interns and data for world changers; it’s data that gets you.

Humanizing data

The hand drawn font brings a human element to more technical subject matter while cementing ideas of user empowerment and data democratization.

For every moment, big and small

The impacts of data breakthroughs are not confined to a job description, they make every facet of life easier. Candid imagery showcases the tangible improvements made possible by access to data, featuring real people in moments of real life. Because changing the course of business is just as important as getting home in time for dinner.

A rallying cry

The campaign is anchored by a :60 video spot built around the campaign manifesto — a message of excitement and transformation that underscores the power in democratizing data. Alteryx means data for students and data for scientists. Data for interns and data for world changers; it’s data that gets you.

Humanizing data

The hand drawn font brings a human element to more technical subject matter while cementing ideas of user empowerment and data democratization.

For every moment, big and small

The impacts of data breakthroughs are not confined to a job description, they make every facet of life easier. Candid imagery showcases the tangible improvements made possible by access to data, featuring real people in moments of real life. Because changing the course of business is just as important as getting home in time for dinner.